Resources
No jargon, no BS, no MBA required. We explain in plain language what really matters, so you can grow your brand with clarity, and confidence.
The Gross-to-Net Realities of UNFI & KeHE
Distributor math does not care about your gut feelings. Emerging brands don't just lose money to admin errors; they lose it because they don't understand how UNFI and KeHE apply double markups, forward-buying tactics, and complex MCBs to their gross-to-net P&L.
UNFI's 2.5% Fee Is Simple. Your Cost to Serve Is Not.
UNFI’s 2.5% Simplified Supplier Approach (SSA) promises a cleaner P&L, but is it actually cheaper? Learn why a consolidated fee can quietly erode your margins as you scale and how to perform a 3-step audit to find your brand's true cost to serve.
Why Your Tech Stack Determines UNFI Survival
UNFI's automated distribution centers reward clean data and punish friction. Learn why an integrated tech stack is no longer optional—it’s essential for staying on the shelf and keeping your supply chain moving.