GTN Calculator
Single SKU. Hover or tap any i for a definition.
Bridge: step-down from list price to gross profit
Revenue / subtotal
Deduction
Loss (below zero)
Sensitivity and retail pricing analysis
Price × trade spend → contribution margin. Updates live from the inputs above.
Price per unit → MSRP and distributor price
Contribution margin by channel: model inputs
Contribution margin sensitivity: price per case (↓) × trade spend % (→)
COGS and freight come from the calculator. The outlined column is your current trade spend; the outlined row is your current list price.
Results depend entirely on the numbers you enter. This tool is for planning, not accounting or tax advice.