Many founders track their checks without tracking their outcomes. If your sales velocity doubles but your repeat loyalty flatlines, you haven't built a business—you’ve just subsidized a purchase. Discover the evidence-based scaling strategy that turns "mystery math" into a predictable growth engine.

Many CPG founders treat a new retail door like a trophy, but a larger footprint can actually weaken your business if you haven't won the shelf first. Learn why density beats presence in a sustainable growth strategy.