A bottle labeled 'UNDONE non-alcoholic bittersweet aperitif' next to a wine glass filled with a pink drink, ice, and a lemon wedge, with a background of orange and pink colors.

CASE STUDY:

UNDONE

GROCERY AISLE:

Alcohol-Free Spirits

SERVICES:

A sign with the word 'ACCOUNTING' written on it, featuring a logo with three orange shapes resembling stylized sails or waves.
Logo with a leaf icon and the text 'Payroll & Admin' in beige and pink colors.
A blue and cream-colored sign with a bowtie logo on the left, reading 'LOAN SUPPORT' in bold blue letters.
A beige and gold sign with a shield emblem next to the word 'OPERATIONS' in gold letters.
A sign with a logo of three stacked circles and the word 'Finance' on a beige background with a green border.

CHALLENGE:

UNDONE had captured attention in Europe and signaled their ambition to launch in the U.S., but success abroad doesn’t automatically translate stateside. They needed a true local partner to help build everything from the ground up.

What stood between their European success and U.S. launch? Employer registration, benefits setup, financing as a foreign entity, and a complete U.S. operational and financial backbone. Without these, scaling could stall before it started.

OUR FIX:

Cultivar became UNDONE’s U.S. launch partner, building their U.S. back office from scratch with both precision and speed.

  • Employer and Benefits Setup: We registered them as a U.S. employer and curated competitive benefits packages to attract top-tier talent quickly.

  • Tech Stack Implementation: Finance, e-commerce, payroll, and production systems were selected and deployed to support operational integrity from day one.

  • Cross-Border Financing: We navigated complexity in securing suitable financing, managing the nuances of international financial operations.

  • Financial Infrastructure: We built a clean and scalable chart of accounts and a three-statement financial model—giving UNDONE the visibility to track cash runway, monitor margins, and smartly scale as they grew.

With the right infrastructure in place, UNDONE successfully launched in the U.S. with confidence—supported by clean systems, strategic planning, and seamless operations.

RESULTS:

BY THE NUMBERS:

<3

MONTHS TO GET UP AND RUNNING

3

STATE REGISTRATIONS

  • “Cultivar built our U.S. backend so we could focus on growing our brand, not firefighting operations.”

    — Mehmet Ünlü, Co-Founder & CEO

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A hand pouring red wine from a bottle into a wine glass outdoors on a wooden table with a blurred natural background.

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A wine glass filled with ice and a pinkish beverage, next to a red non-alcoholic aperitif bottle labeled 'UNDONE' and 'Bittersweet Aperitif' on a table with a pink background.

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